 Productivity is one of the most common workplace measurements, with respect to each individual employee’s contributions to the bottom line. These measurements are often done with many analytical and statistical tools, which can take the results down to their simplest form. True to our society, the number of distractions we face on a daily basis can cripple the effectiveness of work being done in the workplace. As a result, productivity suffers and worldwide, over $7 TRILLION is lost because of it (Stevenson, 2018). As part of our new year blog series on helping businesses better optimize themselves for success, we’re going to take a quick look at several ways in which businesses and employees can be more productive in 2019. Read on to see what we’ll focus on.
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 Because social media has increasingly become the dominant form of communication in our society, it has opened a new door for businesses, both big and small, to promote their goods and services to their targeted audience. With that opening statement, one has to wonder if he or she is as business owner should include social media marketing in their overall marketing mix. This article will help to define first off, what is and what social media isn’t. Then, we will look at the reasons why a business should use social media, as well as the challenges that they may face at the same time. So get ready to like, love, or be shocked with what we discovered in our treasure hunt reviewing social media marketing for a business.
 As mentioned in our previous blog, one of the most common ways to reach as many people as possible is through the use of search engines. Whether this is embedding keywords into a website or, in this articles’ focus, the use of paid advertising campaigns, firms need to execute a balanced strategy using as many tools as possible to obtain positive returns on investments. In this article, we are going to explore how paid search engine advertising can be used to get the word out to potential customers/clients/guests, in addition to the benefits and drawbacks.
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