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Optimizing the Online Marketing Mix

10/29/2018

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​In the marketing world, they say that the only way to maximize sales is to broadcast your goods or services to as many people as possible, and this can be done through many different avenues. For the longest time, this was traditionally done through the radio, print, and on the air through television commercials (DeMers, 2017). Nowadays, the most common method to market is online. With roughly seven (7) billion devices connected to the internet, this staggering number is only expected to grow at an annual rate of roughly 10% percent, year over year (Lueth, 2018). Hence, the stage to showcase a firm’s offerings has never been bigger than it is now. But with so many different ways to market online, what are among the best methods? In this blog, we’ll review three (3) outlets that will help you get the best bang for your web-based marketing buck and maximize your returns on those investments.

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Man vs. Machine in the HR World - The Conclusions

10/22/2018

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​Acquiring new talent can be one of the most difficult tasks a firm takes on in order to stay in business. From posting jobs and interviewing, to determining who the best candidates are, and then making offers, the process is quite complex. Within the last several years, larger companies turned to artificial intelligence as a way to assist in this process. Replacing warm-blooded human resource (HR) professionals with machines was seen as a way to reduce costs and review resumes more efficiently. But is this really the case? Today, we’re going to provide a brief analysis on artificial intelligence (AI) and its benefits and costs to a company.

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Corporate Culture Management: Six Key Strategies for Creating a Culture of Trust

10/9/2018

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In today's business world, the traditional methods for creating a positive organizational culture requires establishing a management system built around trust. Trust, honesty, and openness are the key elements of creating high-performing teams. The six key strategies for creating a culture of trust presented here can help leaders build high performing teams and achieve all of their business goals – big or small! Curious to know what they are? Keep on reading.

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    Dr. Danielle Jenkins provides insights and tips on how to strategically run your business in the most efficient manner possible.

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  • Home
  • About Us
    • History
    • Mission
    • Values
    • Team
  • Services
    • Employee Excellence >
      • Customer Service
      • Emotional Intelligence
      • Everything DiSC® >
        • Everything DiSC® Management
        • Everything DiSC® Productive Conflict
      • Executive Retreats
      • Talent Management & Selection
      • Team Building
    • Instructional Design & Technology >
      • Course & Curriculum Development
      • E-Learning
      • Instructor-Led Training
      • Training & Workshop Planning
    • Operations >
      • Data Analysis
      • Digital Marketing
      • Project Management
  • Consulting
    • Human Resources Consulting >
      • Compensation & Total Rewards
      • Employee Relations & Engagement
      • HR Technologies
      • Recruitment & Retention
      • Succession Planning
      • Workforce Analytics
    • Management Consulting >
      • Change Management
      • Operations & Process Improvement
      • Organizational Effectiveness
      • Strategy Design & Implementation
    • Technology Consulting >
      • General Technology Consultations
      • Systems Development & Admin
      • Emerging Technologies
  • Coaching
    • Executive Coaching
    • Online Coaching
    • Workplace Wellness Coaching Program
  • Testimonials
  • Events
  • Press
  • Blog
  • Contact Us