Regardless of how big or small a company may be, a presence on the internet is crucial for attracting additional clientele who would otherwise be impossible to attract through traditional outlets (e.g. television, radio, and print). A website often comes with a great duty to try to expose your brand to the most amount of people possible. Whether that may be locally or globally, the best way to accomplish this is through search engine optimization (SEO). In this blog, we’ll discuss what SEO is, how it can benefit a firm being near the ‘top’ rankings in search engines, and the challenges that businesses can face when trying to spread their word.
Acquiring new talent can be one of the most difficult tasks a firm takes on in order to stay in business. From posting jobs and interviewing, to determining who the best candidates are, and then making offers, the process is quite complex. Within the last several years, larger companies turned to artificial intelligence as a way to assist in this process. Replacing warm-blooded human resource (HR) professionals with machines was seen as a way to reduce costs and review resumes more efficiently. But is this really the case? Today, we’re going to provide a brief analysis on artificial intelligence (AI) and its benefits and costs to a company.
Dr. Danielle Jenkins provides insights and tips on how to strategically run your business in the most efficient manner possible.