Because social media has increasingly become the dominant form of communication in our society, it has opened a new door for businesses, both big and small, to promote their goods and services to their targeted audience. With that opening statement, one has to wonder if he or she is as business owner should include social media marketing in their overall marketing mix. This article will help to define first off, what is and what social media isn’t. Then, we will look at the reasons why a business should use social media, as well as the challenges that they may face at the same time. So get ready to like, love, or be shocked with what we discovered in our treasure hunt reviewing social media marketing for a business.
As mentioned in our previous blog, one of the most common ways to reach as many people as possible is through the use of search engines. Whether this is embedding keywords into a website or, in this articles’ focus, the use of paid advertising campaigns, firms need to execute a balanced strategy using as many tools as possible to obtain positive returns on investments. In this article, we are going to explore how paid search engine advertising can be used to get the word out to potential customers/clients/guests, in addition to the benefits and drawbacks.
Regardless of how big or small a company may be, a presence on the internet is crucial for attracting additional clientele who would otherwise be impossible to attract through traditional outlets (e.g. television, radio, and print). A website often comes with a great duty to try to expose your brand to the most amount of people possible. Whether that may be locally or globally, the best way to accomplish this is through search engine optimization (SEO). In this blog, we’ll discuss what SEO is, how it can benefit a firm being near the ‘top’ rankings in search engines, and the challenges that businesses can face when trying to spread their word.
Dr. Danielle Jenkins provides insights and tips on how to strategically run your business in the most efficient manner possible.