Common in the not too distant past were meetings that were held in conference rooms big and small where people gathered in person to achieve goals and tasks. While that is still common to this day, the rapid expansion of the internet has provided some tools that significantly reduce the need to meet face-to-face at all, or nearly as often. This blog entry will review the ways in which video conferencing and webinars have changed the way we communicate, collaborate, and conduct business. Bringing the article to a close is a brief look at the benefits and challenges of utilizing web-based conference methods over your more traditional in-person conference meetings.
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Because social media has increasingly become the dominant form of communication in our society, it has opened a new door for businesses, both big and small, to promote their goods and services to their targeted audience. With that opening statement, one has to wonder if he or she is as business owner should include social media marketing in their overall marketing mix. This article will help to define first off, what is and what social media isn’t. Then, we will look at the reasons why a business should use social media, as well as the challenges that they may face at the same time. So get ready to like, love, or be shocked with what we discovered in our treasure hunt reviewing social media marketing for a business.
As mentioned in our previous blog, one of the most common ways to reach as many people as possible is through the use of search engines. Whether this is embedding keywords into a website or, in this articles’ focus, the use of paid advertising campaigns, firms need to execute a balanced strategy using as many tools as possible to obtain positive returns on investments. In this article, we are going to explore how paid search engine advertising can be used to get the word out to potential customers/clients/guests, in addition to the benefits and drawbacks.
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AuthorDr. Danielle Jenkins provides insights and tips on how to strategically run your business in the most efficient manner possible. Archives
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