 Productivity is one of the most common workplace measurements, with respect to each individual employee’s contributions to the bottom line. These measurements are often done with many analytical and statistical tools, which can take the results down to their simplest form. True to our society, the number of distractions we face on a daily basis can cripple the effectiveness of work being done in the workplace. As a result, productivity suffers and worldwide, over $7 TRILLION is lost because of it (Stevenson, 2018). As part of our new year blog series on helping businesses better optimize themselves for success, we’re going to take a quick look at several ways in which businesses and employees can be more productive in 2019. Read on to see what we’ll focus on.
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 Because social media has increasingly become the dominant form of communication in our society, it has opened a new door for businesses, both big and small, to promote their goods and services to their targeted audience. With that opening statement, one has to wonder if he or she is as business owner should include social media marketing in their overall marketing mix. This article will help to define first off, what is and what social media isn’t. Then, we will look at the reasons why a business should use social media, as well as the challenges that they may face at the same time. So get ready to like, love, or be shocked with what we discovered in our treasure hunt reviewing social media marketing for a business.
 Regardless of how big or small a company may be, a presence on the internet is crucial for attracting additional clientele who would otherwise be impossible to attract through traditional outlets (e.g. television, radio, and print). A website often comes with a great duty to try to expose your brand to the most amount of people possible. Whether that may be locally or globally, the best way to accomplish this is through search engine optimization (SEO). In this blog, we’ll discuss what SEO is, how it can benefit a firm being near the ‘top’ rankings in search engines, and the challenges that businesses can face when trying to spread their word.
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