 Starting a new business brings with it a number of different feelings and emotion. Feelings like excitement, determination, passion, strategy, and of course fun, will certainly come and go in waves. However, there comes a time when the business becomes too much to handle. Two things happen at that stage – either the business folds and vanishes, or owners seek out the assistance of business coaches to help right the ship. In this first post of 2019, we’re going to look at business coaching and why it is such an important element to ensuring that a business runs efficiently at all times. As we get a better understanding as to what business coaching is, we’ll look at the reasons why it is important to have them on your side. While looking at that, we’ll quell the naysayers that are out there saying that the art of business coaching is dead. Grab a seat and cup of coffee, and let’s have a learning session that you’ll surely not want to miss.
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 Because social media has increasingly become the dominant form of communication in our society, it has opened a new door for businesses, both big and small, to promote their goods and services to their targeted audience. With that opening statement, one has to wonder if he or she is as business owner should include social media marketing in their overall marketing mix. This article will help to define first off, what is and what social media isn’t. Then, we will look at the reasons why a business should use social media, as well as the challenges that they may face at the same time. So get ready to like, love, or be shocked with what we discovered in our treasure hunt reviewing social media marketing for a business.
 As mentioned in our previous blog, one of the most common ways to reach as many people as possible is through the use of search engines. Whether this is embedding keywords into a website or, in this articles’ focus, the use of paid advertising campaigns, firms need to execute a balanced strategy using as many tools as possible to obtain positive returns on investments. In this article, we are going to explore how paid search engine advertising can be used to get the word out to potential customers/clients/guests, in addition to the benefits and drawbacks.
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