 Because social media has increasingly become the dominant form of communication in our society, it has opened a new door for businesses, both big and small, to promote their goods and services to their targeted audience. With that opening statement, one has to wonder if he or she is as business owner should include social media marketing in their overall marketing mix. This article will help to define first off, what is and what social media isn’t. Then, we will look at the reasons why a business should use social media, as well as the challenges that they may face at the same time. So get ready to like, love, or be shocked with what we discovered in our treasure hunt reviewing social media marketing for a business.
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 Regardless of how big or small a company may be, a presence on the internet is crucial for attracting additional clientele who would otherwise be impossible to attract through traditional outlets (e.g. television, radio, and print). A website often comes with a great duty to try to expose your brand to the most amount of people possible. Whether that may be locally or globally, the best way to accomplish this is through search engine optimization (SEO). In this blog, we’ll discuss what SEO is, how it can benefit a firm being near the ‘top’ rankings in search engines, and the challenges that businesses can face when trying to spread their word.
 In the marketing world, they say that the only way to maximize sales is to broadcast your goods or services to as many people as possible, and this can be done through many different avenues. For the longest time, this was traditionally done through the radio, print, and on the air through television commercials (DeMers, 2017). Nowadays, the most common method to market is online. With roughly seven (7) billion devices connected to the internet, this staggering number is only expected to grow at an annual rate of roughly 10% percent, year over year (Lueth, 2018). Hence, the stage to showcase a firm’s offerings has never been bigger than it is now. But with so many different ways to market online, what are among the best methods? In this blog, we’ll review three (3) outlets that will help you get the best bang for your web-based marketing buck and maximize your returns on those investments.
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