As mentioned in our previous blog, one of the most common ways to reach as many people as possible is through the use of search engines. Whether this is embedding keywords into a website or, in this articles’ focus, the use of paid advertising campaigns, firms need to execute a balanced strategy using as many tools as possible to obtain positive returns on investments. In this article, we are going to explore how paid search engine advertising can be used to get the word out to potential customers/clients/guests, in addition to the benefits and drawbacks.
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In the marketing world, they say that the only way to maximize sales is to broadcast your goods or services to as many people as possible, and this can be done through many different avenues. For the longest time, this was traditionally done through the radio, print, and on the air through television commercials (DeMers, 2017). Nowadays, the most common method to market is online. With roughly seven (7) billion devices connected to the internet, this staggering number is only expected to grow at an annual rate of roughly 10% percent, year over year (Lueth, 2018). Hence, the stage to showcase a firm’s offerings has never been bigger than it is now. But with so many different ways to market online, what are among the best methods? In this blog, we’ll review three (3) outlets that will help you get the best bang for your web-based marketing buck and maximize your returns on those investments.
Acquiring new talent can be one of the most difficult tasks a firm takes on in order to stay in business. From posting jobs and interviewing, to determining who the best candidates are, and then making offers, the process is quite complex. Within the last several years, larger companies turned to artificial intelligence as a way to assist in this process. Replacing warm-blooded human resource (HR) professionals with machines was seen as a way to reduce costs and review resumes more efficiently. But is this really the case? Today, we’re going to provide a brief analysis on artificial intelligence (AI) and its benefits and costs to a company.
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AuthorDr. Danielle Jenkins provides insights and tips on how to strategically run your business in the most efficient manner possible. Archives
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